Enseignante Chercheuse
Bordeaux Sciences Agro /
Bordeaux Sciences Economiques
claire.lamoureux@u-bordeaux.fr
- Stratégie des organisations
- Gestion des domaines viticoles
- Diversification, servicisation et renouvellement stratégique
- Intelligence culturelle et décision bancaire
Mots clés:
Analyse qualitative, Management stratégique, Domaine viticole, Œnotourisme, Décision bancaire, Ambidextrie, Développement durable.
- Lamoureux, C. (2025). Crisis in the wine industry: the high stakes of cultural intelligence in lending decision-making. Qualitative Research in Financial Markets.
- Lamoureux, C., Chaigne, Y. “How a French start-up investing in sustainable wine tourism is transforming the winescape: lean start-up model in artisan tourism sector”, De Gruyter: Studies in Tourism, 2025 ( Exploring the Dynamics of Wine Tourism… )
- Lamoureux, C., Chaigne, Y., “How does Maison Cardinale’s powerful brand strategy revolutionize the use of virtual reality and transform wine tourism?” De Gruyter: Studies in Tourism, 2025 ( Exploring the Dynamics of Wine Tourism… )
- Lamoureux, C., Servitization of wine production: is wine tourism creating value for independent wineries? Great Wine Capitals, General assembly, 2024.
- Lamoureux, C., Barbier, N., & Bouzdine-Chameeva, T. (2022). Managing Wine Tourism and Biodiversity: The Art of Ambidexterity for Sustainability. Sustainability,14(22), 15447.